The big hit for Christmas
- Black Friday is starting on the Thursday holiday
- Big winner this holiday season
- Drawn in by “bigger is better”
We are going to tell you what the big hit for Christmas will be. The Christmas season excitement has already begun. There’s Christmas music playing in all the stores already and people can’t believe it. It’s not even Thanksgiving yet and you’ve already seen several weeks of pre-Black Friday sales – most delivered to your email box several times a day.
Does this mean that the retailers are expecting poor sales this year? Is that why they decided to start advertising long before they normally do? Also, Black Friday is starting on the Thursday holiday and many more stores will be open compared to last year on Thanksgiving day.
We see technology as the big winner this holiday season. After all, how many sweaters and pairs of socks do you need? People will focus on technology that’s deeply discounted for themselves and their holiday list. That’s because they remember last year and prices have come way down since then and the features of technology have gone way up. Smart phones, tablets and the perennial big sellers, large flat screens, will be this year’s winners. This year’s flat screens are huge, making last year’s flat screens so old technology. What good is getting a 40″ flat screen for a very low price when you can get a 60″ screen for just a little more?
People are subconsciously drawn in by “bigger is better” and it is that mentality that drives technology sales up year over year. Even though a new Smartphone won’t sound any different than the one you have now that’s two years old – you have been conditioned by advertising that you need a new one. You are targeted for technology purchases by making you feel inadequate and telling you that you can’t afford not to have it. Imagine if you didn’t have it? How would your life be that different?
QUESTION: What should readers take away from this message today?
ANSWER: That people will be spending their money on technology this year more than ever.
QUESTION: Why is this information timely?
ANSWER: This information is timely because pre-Black Friday sales have already started.
QUESTION: How can readers best apply this information to their lives right now?
ANSWER: If you believe that you are a target of media programming with respect to technology purchases, stop and ask yourself if the technology you already own will suffice another year.
COMMENTARY: Technology has become more glamorous than ever before. It’s also very seductive. All of it is useful and a big time saver. However, it has never been more important to create boundaries than ever regarding your technology. Nothing beats the old technology, that’s your intuition. No matter how good this new technology is, it still doesn’t hold candle to your inner guidance system. Use the technology to get more done faster – giving you time to plug into the real intelligence, your inner guidance system.